For Microsoft — Not A Black Box

Microsoft Europe contacted me in 2007 saying they wanted testimonial videos that would stand out — not in the stale corporate style typical of the genre — and that they liked my work, as well as the fact that I understood the world of enterprise integration software technologists, since they'd be my interviewees and audience. (I'd worked in the industry before Upland.)

So I developed a novel style based on direct interviews blended with imagery supporting the emotional arc of the storyline rather than illustrating it literally (I called it abstract B-roll), and music I composed to underscore the mood and turning points of the story. 

The intended audience responded to these as we hoped: the content made them exceptionally credible and the style made them unusually memorable.

Creating this style opened up a new range of creative options for me and attracted other clients who liked it, such as FIT.

Other Marketing Videos

This is one of three short Microsoft Oslo partner case studies, each profiling a customer there and the Microsoft partner that worked with that customer:

Not A Black Box (Cancer Registry + Acando) ↑
Right Information (Nortura + Platon)
The Road To Be On (G-Sport + Making Waves)

We also created a three-part case study in Helsinki about Microsoft partner Frends Oy.

2009